Website Checklist
A pressure washing or website is suppose to accomplish three goals. First, it is supposed to provide information to the customer about your business and service. This includes your company contact information, company credentials, services offered, etc.
Second a website is supposed to establish trust between the visitor and the company. This can be accomplished by having a well designed website with a good branding, provide answers to common questions, offer highlighted testimonials from real customers, and showcase transformation photos.
Lastly, as a service business, you want your website to convert that traffic into actional leads. This is done in the form of phone calls or lead capturing forms sent via email.
If you have an existing site, use the checklist below to ensure your site is properly optimized to accomplish these three goals.
- Do I have a logo that is simple and easily recognizable?
- Do my brand colors make sense for my industry or business?
- Am I using real or stock photos on my service site?
- Is there a clear call to action on my site? (Phone numbers or Quote Forms)
- If a customer has questions about my company, can they find it on my website easily?
- If a customer has questions about my service, can they find the answer on my website?
- How does my site look on iphone and android mobile browsers?
- When I type my service keyword and my city into Google, does my site appear on the first page?
Example: "Pressure Washing Tacoma", "Roof Cleaning Dallas", "Window Cleaning Miami"
- Are there service keywords in the title of each page?
- Do you have pages for each of your services?
- How often am I updating my site with photos, blog entries or customer journey rerouting?